Essay About Marketing

Consumers have taken the switch to production, as they are now the true architects of corporate interest, leading to a radical change in the philosophy of marketing.

The reality indicates that the correct way of acting in companies is to transform and adopt the different strategic variables to the current demands of the market, since he has been the one who has actually acquired the right to claim a new way of acting both the company As well as public bodies, in which the consumer is aware of the importance of the consumer, make sure they know him, understand him and thus give him the precise answers to the needs he manifests.

To this end, marketing must be understood as a more global business concept, where all other departments are impregnated with their philosophy and not forget at any time that the true reason of being the company is the complete satisfaction of the client, which leads to the success.

I think that the members of the company should feel totally committed to the organization, they should really put on the shirt and move forward their interests and those of the same company, demonstrating with push and effort that they can achieve their goals and that will go beyond the goals Proposals, a team work is a great complement of this because all are for the same purpose and for the same result which will be optimal because of their great achievements.

It should be aware that the penetration of new technologies in all areas of the business organization is giving marketing an important role as the driver of all business information and main tool to adapt products, processes and sales to the tastes And customer needs.

Within marketing it is important to take into account that it is necessary to plan with a guarantee of success the future of a company, based on the answers offered by the market demands, since we are exposed to continuous changes day by day and the Success and achievement of objectives will largely depend on adaptability and, above all, anticipation of these changes, thus understanding how future changes will affect the company, and then the ability to devise appropriate strategies to take advantage of those changes. Events to the maximum and for the benefit of the organization.

The company must establish its objectives, be clear what is going to be done and where it wants to reach, which is its target market, who are its customers, what is its product or service, in order to establish who is the company and who are the That conform it; Know how to make decisions at the indicated times and that these are productive for the organization taking into account how they can affect or benefit in the future, contemplating unforeseen changes that arise in the environment, in this way to make the most of the internal resources available to them And that they should represent a competitive advantage over competition in the market.

I believe that both the company and its members must be highly competitive on and off campus, in this way you can attest to the products offered in it, so your customers will feel more comfortable and secure with what they acquire And consume, since they are the most indicated to qualify the work and the service that is given them and therefore also the quality of the inputs that the organization offers.


In this way have a high knowledge of the market for which they are working as this will contribute to greater optimum results and better customer satisfaction by fully complying with the needs of them. Once the target market is known, have the strategies to be implemented and put into practice, these according to the possibilities and objectives proposed, then implement and put into action everything proposed, using the tools that allow us to obtain the achievements taking into account and being Alert to our environment, the competition, the distribution channels of our product, the consumers, the prices, the brands, and the corresponding promotions; Subsequently maintaining a proper control of the organization and in one of the aspects that this requires, being attentive and making the necessary adjustments to reach the proposed objectives, this way you will know how the results have been achieved in the company.

An example of the above is MIMOS, is a company that produces and sells ice cream and complementary products, which is based on the service, the treatment with its customers and the quality of its products; Is a company committed to promoting conditions for the personal and professional development of its employees and obtain economic strength. Today MIMOS has more than 80 sales points throughout the Colombian country and franchises in other countries this company took pains to have a permanent commitment, with an excellent service, to be creative and innovative and above all to provide satisfaction to its customers , Thus entering the market with its brand, proposing strategies, taking control of its products, and maintaining a good team.

All of the above has to do with marketing so, as a conclusion, I can only say that with the fulfillment of the objectives in the organization and an excellent team, the company will respond to the needs of customers and consumers; This is why the importance that must be given to customer satisfaction is maximum since, as stated above, the progress of the organization depends on them and that is how clients will receive the treatment they expect, Both in the organization and in the products or services that it provides, likewise take into account all the efforts that are made in an organization which allow to fulfill the purposes of conquering and entering new markets.

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